The client requested a new marketing campaign for the radio station with a focus on sparking the interest of a new generation. The total package of assets created for the client included three different billboards, web banners, a new slogan, and marketing assets including stickers and flyers.

I began my researched looking up and listening to different famous jazz singers and began sketching with a new playlist running in the background. I ultimately landed on three musicians I would focus the campaign around. I found that the jazz music i was listening to ranged from “cool” to “chaotic” and with that I created a color palette and background pattern that I felt showcased those feelings. The color and design were interchangeable and produced a beautiful gradient when placed together for the banner.

Adobe Illustrator and Photoshop